You are settling for the unexceptional.
You are internalizing the “ordinary is good enough” message and we can not have that.
We can not have you settle for the ordinary
People used to ignore the ordinary
Now they sneer at it
Make jabs at it
Leave nasty comments on it
And generally just be nasty A-holes about it
Some of these people have psychological issues but somehow I get the sentiment
Ordinary is no longer good enough
Not when you are selling your life’s work
Not when there are a million shinier substitutes for your work
Not when your buyers are being hit with a new “buy from me” message every 7 seconds
Not when the market is just getting bigger, shoutier, glossier and just plain nasty
It’s actually arrogant to continue to be ordinary
To just settle for an opt in page that converts at 20%
To write emails that get eaten up by spam filters and those that make it through are met with an eye roll
To create ads that are just glorified festivals of self- celebration
And shoot videos that are just one random blob of blah
And if you are putting money on things this festering pile of ordinariness
It is downright criminal!